as it was: the show that never happened Design Guide

as it was: the show that never happened Design Guide

By ETN Studio | Client Work | 2023 | Design. Direction, & Illustration | Isaiah Etienne
For the exhibition, as it was: the show that never happened, I was tasked to take creative lead in coming up with the overall visual identity. The theme of the exhibition was past graduates of 2020 not getting an in-person exhibition at the time, so they now are getting their due recognition. With the theme in mind, I decided to go with a Swiss design look, representing a past style getting the spotlight it deserves. The crumpled paper adds to the past, "thrown to the side" narrative of the exhibition.